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David Beckham, whose autograph is one of the most coveted in the world, will become a global ambassador for Sharpie marketing campaign in a fully integrated global that rolls out initially in the United States in early March and in the UK from May.
Sharpie, a flagship brand of Newell Rubbermaid, will leverage the Beckham's status as an international sports star to increase awareness of Sharpie not only as the preferred autograph marker, but also its many creative uses.
"Like the Sharpie brand, David embodies the expression of individuality and creativity," said Global President Sharpie business unit of Howard Heckes. "It's the rare athlete who transcends nationality and sport to command attention worldwide, making it the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are of color, variety and almost limitless uses of the product. "
Heckes says the agreement presented to Beckham in a global marketing campaign in key regions worldwide, including Europe, North America, Latin America and Asia Pacific.
"I have always enjoyed signing autographs for people, especially because I love to get the signature when I was younger my heroes" "Said David Beckham." I love to use Sharpie markers, so that is a natural choice for me to work with them. "
Details Complete the Sharpie Beckham campaign, which also include print and online, promotion and in-store support, will be announced in May.
Sharpie has a long history sports sponsorships in the United States. Among the elite athletes Sharpie has the name previously associated with the sound of NASCAR Dale Earnhardt Jr., Pro Football range receiver Terrell Owens, Hall of Famer Steve Young and Howie Long, and legendary golfers Arnold Palmer and Gary Player. Many athletes use Sharpie markers to sign autographs for Leave a bold, permanent mark.
For more information on how you can have your Sharpie pen mark for commercial or promotional use, contact with Stuart Warne on 01273 632592, email b2b.sales @ newellco.com or target = "_blank"> www.newellcocgpp.com visit.
About Sharpie ®
For over 40 years, Sharpie has been the popular brand of permanent markers associated with the autograph experience. Newell Rubbermaid Office Products Group, maker of Sharpie ® markers, is a world leader in the manufacture and marketing writing instruments, art products and office organization and technology products, including brands such as known as Paper Mate ®, Sharpie ®, DYMO ® ® Parker, Waterman ®, EXPO ®, uni-ball ® and Rolodex ®, among others. Sharpie ® markers in place in the UK in 2007. The range consists for 12 Sharpie colors plus the new metallic silver and seven types of art including Sharpie Retractable, Fine Point Sharpie, Sharpie Mini Sharpie Twin Tip, Sharpie Professional, Sharpie Sharpie Flipchart and CD / DVD Marker. For a number of stockists please Sharpie http://www.sharpiebuddy.co.uk visit.
About the Author:
I like cheese and wine and not in any particlar order
Article Source: ArticlesBase.com – David Beckham Signs Deal With Sharpie
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